Capital One

  • Industry: Finance
  • Date: September 2006 - June 2007
  • Need: A graphic designer for small business account management within the Global Financial Services department
  • Role: Managed and designed direct mail packages and the customer rewards catalog for one of the nation’s largest credit card companies.
“Bridget is a tremendous problem-solver, both in terms of design and content organization, and in terms of technical file set-up and file transfer. Her design skills encompass both aesthetic solutions to design problems and strong knowledge of pre-press file set-up.”
— BethAnn Romeo, Capital One
By acting quickly, Fresh Picked Design saved Capital One $50,000 on this rewards catalog project. A looming postal rate increase threatened to increase mailing costs if the print deadline were missed. Obstacles kept popping up: incorrect images from the stock photography provider, outdated logos, discontinued merchandise and last-minute changes to the fine print.

Capital One brought in Fresh Picked Design to ensure the catalog project would be completed on time. By posting multiple advance proofs for reviewers, working late evenings to update the production proof, and collaborating with the photography vendor and the pre-press facility, we sent the catalog to the printer error-free and on time — saving the company $50,000.
— Success Story, Capital One