Circuit City

  • Industry: Electronics retail
  • Date: October 2007 - December 2007
  • Need: Email designer on the Online Marketing team through the holiday season
  • Role: Award-winning email design using Photoshop. Coding HTML and CSS emails. Experience with the comany content management system.
  • Results: Marketing Sherpa Award: Best Email Opt-in Campaign Gold Consumer, Circuit City marketing email
Black Friday is the most important – and the most competitive — time for retailers. Frustrated by the piecemeal execution of the previous year’s campaign, Circuit City’s online marketing team asked Fresh Picked Design to redesign these crucial Black Friday emails.

The campaign outperformed expectations, boosting holiday sales by 40%. As a direct result of fresh creative execution, the email coupon drove 45% more visits than the prior year. The company finished the week 164% to last year’s visits and 140% to last year’s sales. The email also won Marketing Sherpa’s Best Email Opt-In Campaign award.
— Success Story, Circuit City