Plow & Hearth

  • Industry: Home and garden retail
  • Date: July 2004 – July 2006 (full-time), October 2009 - Present (freelance)
  • Need: Graphic artist for online and retail needs; interactive design assistance during holiday season
  • Role: A variety of creative and strategic services for this respected brand of quality-made furniture and home décor. Designed and optimized web pages, splash pages, banner ads and marketing emails, as well as the company’s Facebook page, Twitter and YouTube backgrounds using Photoshop. Designed print materials, including the catalog, signage, collateral and packaging using InDesign. Created custom illustrations using Illustrator for both print and web. Planned and art-directed photo shoots.