The Great Courses
“As we began our company rebranding effort, we quickly realized it was necessary to bring an experienced and talented designer in-house. When Bridget came into the office, I immediately knew she was exactly that. I quickly learned that in addition to having a fantastic eye for design, she is incredibly efficient and dependable. … She is able to work well on multiple, simultaneous projects and, perhaps more importantly, is able to deliver final products that meet—or usually surpass—the varying expectations of the members of the management team.”
Services: Catalog Layout Design (Adobe InDesign), Packaging Design & Packaging Covers, Wireframe Skinning & Website Interface Design, Prototyping & User Experience (UX) Design, Responsive Email Template Design (HTML/CSS), Digital Advertising & Animation, Image Editing & Manipulation (Adobe Photoshop)
Designed catalog layouts in Adobe InDesign using nested stylesheets for efficient formatting and consistent branding across multi-page layouts for 1,200+ courses and 26,000 lectures, while also creating visually appealing shipping box packaging.
Skinned wireframes and created UI designs for websites and microsites, aligning with brand guidelines and enhancing user experience for over 1,000,000 monthly visitors.
Troubleshot design issues, collaborating with teams and vendors to meet prepress standards, improving workflow efficiency by 15%, and reducing errors by 10%.
Edited images for product packaging in Photoshop, ensuring brand consistency, improving design efficiency by 14%, and boosting consumer engagement by 12%.
Designed and coded responsive email templates in HTML/CSS, optimizing to drive high engagement and conversion rates in campaigns targeting 500,000+ high-income, educated subscribers.