Bridget Buddenberg

Creative Lead
Fresh Picked Design
Orange, VA 22960
June 2006 – Present

• Art directed multi-channel campaigns across digital, print, and social, ensuring brand consistency and increasing engagement by up to 35%.

• Created distinctive brand identities for 30+ clients, elevating brand recognition and market differentiation.

• Illustrated over 100 custom visuals across media (products, murals, tattoos), blending analog craft with digital precision.

• Produced original fine art using traditional painting techniques.

• Designed and coded responsive UX/UI for mobile-first websites using HTML/CSS, improving usability scores by 40%.

• Created animated, responsive email campaigns with HTML/CSS, increasing mobile open rates and CTR by 25%.

• Developed marketing materials with consistent, high-quality visual designs, including packaging, signage, merchandise, and collateral.

• Improved organic search visibility by 50% using SEO/SEM strategies, including targeted keyword optimization and content design.

• Executed and optimized Google Ads campaigns, boosting ROI by 3x through data-driven targeting and A/B creative testing.

• Managed 7 Google Business profiles, enhancing local SEO and increasing search-driven traffic by 60%.

Selected Clients: Terminix, Lennar Homes, Sleep.com, USGA, Capital One, Nature Box

Graphic Designer
Woodberry Forest School
Woodberry Forest, VA 22989
June 2008 – Present

• Developed comprehensive marketing and branding strategies through graphic design for Admissions, Alumni Affairs, Development, Communications, and the Library—supporting Woodberry Forest’s $48,000,000 annual operations and $432,000,000 endowment mission.

• Created custom illustrations and logos using Adobe Illustrator and Photoshop, developing visually engaging assets that aligned with brand identity and project goals.

• Designed print marketing materials such as annual reports, newsletters, event programs, recruitment mailers, and flyers using Adobe InDesign, ensuring all designs were cohesive, on-brand, and optimized for both digital and print formats.

• Captured and curated photography to enhance visual storytelling and complement layout designs, ensuring high-quality imagery that supported the narrative of each marketing piece.

• Painted a custom watercolor memorial for the library, blending traditional artistry with modern design sensibilities to create a meaningful and lasting tribute for the institution.

Designer/Developer
SketchDeck
Melville, NY 11747
September 2024 – December 2024

• Designed and developed responsive HTML email campaigns using Salesforce Marketing Cloud to drive engagement.

• Created high-quality visual assets leveraging Figma, Photoshop, After Effects, and Dreamweaver for marketing materials.

• Collaborated with cross-functional teams to develop and execute creative strategies that align with client goals.

• Supported the embedded team model by delivering tailored marketing solutions through effective remote communication and collaboration.

• Applied creative problem-solving and strategic thinking to overcome diverse design challenges in a fast-paced environment.

Designer & Content Strategist
Port City Media Co.
Charleston, SC 29401
January 2024 – March 2024

• Designed visually compelling social media content—including carousels, testimonials, and behind-the-scenes reels—for Instagram, Facebook, and LinkedIn, applying principles of brand identity, layout design, and graphic design best practices.

• Developed and implemented social media marketing strategies that aligned with client business objectives, using social SEO and trend analysis to maximize engagement.

• Collaborated with clients and cross-functional marketing teams to refine messaging and strengthen brand identity through visual storytelling across all platforms.

• Managed post scheduling using content management tools like Buffer and Hootsuite, ensuring consistent publishing and performance tracking.

• Oversaw five or more concurrent design and content projects, improving workflows and turnaround times through strong project coordination and team communication.

• Designed print materials such as tri-fold brochures and developed responsive, user-friendly Wix websites to support integrated marketing efforts.

Senior UX Visual Designer
Wondrium
Chantilly, VA 20151
January 2021 – June 2023

• Created dynamic animated social media campaigns in Adobe Photoshop, boosting engagement and supporting 42,600 December free trials and over 75,000 annual subscription gains.

• Created platform-compliant digital ads for True History across Roku, LocalNow, and Xumo, preserving brand integrity and helping drive subscriptions to 256,588—exceeding year-end targets by over 24,000.

• Contributed to a Webby Award–winning project, earning the Viewer's Voice Award for user experience and design out of 13,000+ entries, driving strong audience engagement.

• Designed and developed responsive marketing landing pages in Figma, enhancing user experience (UX) on the Magento platform and driving a 7,000+ increase in subscriptions.

• Collaborated using Jira to streamline project workflows, ensuring timely delivery of high-quality designs that contributed to over 75,000 annual subscription gains.

• Designed responsive email templates for targeted campaigns, increasing engagement by 15-30% and optimizing performance across platforms and devices.

UX Designer and Front-End Developer
BGRM
Charleston, SC 29401
July 2016 – July 2022

• Developed responsive email templates using HTML and CSS within Salesforce Marketing Cloud, optimizing mobile-first layouts to improve click-through rates, user engagement, and conversions across devices.

• Created custom HTML/CSS email templates for high-profile clients such as USGA using Dreamweaver, ensuring responsive design, cross-platform compatibility, and efficient visual styling.

• Designed and animated digital banner ads using BannerSnack, aligning with brand guidelines while optimizing performance on web and social media platforms.

• Crafted Instagram branding strategies and visuals for Sleep.com, maintaining consistent brand identity and driving higher engagement through strategic social media content

Graphic Designer / Web Designer
City of Charlottesville Parks & Recreation
Charlottesville, VA 22902
July 2016 – July 2021

• Art directed and produced multi-channel B2B and B2C marketing campaigns for 20+ parks, 3 pools, 3 farmers markets, and citywide programs, reaching 160,000 residents, using Adobe Creative Suite (Photoshop, Illustrator, InDesign), creating high-quality content for digital, print, television, radio, and social media platforms.

• Managed seasonal catalog production for over 50 programs annually, ensuring brand consistency and visual alignment using InVision for prototyping and cross-department feedback.

• Developed and managed brand identities for Charlottesville Parks & Recreation, Charlottesville City Markets, Meadowcreek Golf Course, The Grill at Meadowcreek, and Access Arts Charlottesville/Albemarle, including creating the first-ever brand standards manual for Parks & Recreation, aligning identity across 18 facilities, 4 community gardens, and a department with an $11,500,000 annual budget.

• Designed and coded websites for various city programs using HTML, CSS, and the CivicPlus platform, ensuring responsive, user-friendly designs that engaged and improved accessibility for 160,000+ residents.

• Ensured ADA and Section 508 compliance, implementing features like keyboard navigation, screen reader compatibility, and color contrast adjustments, achieving 100% accessibility for all digital platforms.

• Designed and developed a fully responsive website for Meadowcreek Golf Course and The Grill at Meadowcreek, creating mobile-optimized user experiences with Sketch for UI/UX design, supporting a facility with a $425,000 operations budget and a $963,000 city subsidy.

• Coordinated and maintained a digital asset management system using SmugMug, organizing complex design files and streamlining workflows for improved team collaboration.

UX Design and Front‑End Development
Buffalo Groupe
Reston, VA 20190
August 2019 – September 2022

• Designed, animated, and developed custom responsive email campaigns using Adobe Photoshop, Dreamweaver, HTML, and CSS, ensuring visually engaging layouts and optimal functionality across all major email clients and devices.

• Created HTML5 banner ads and static display ads for social media platforms, increasing campaign engagement and improving brand visibility across Facebook, Instagram, and Google Ads.

• Delivered consistent, high-quality responsive email designs under tight deadlines by adapting quickly to changing technologies and client requirements.

• Managed multiple rounds of design revisions and met vendor specifications while maintaining attention to design quality, layout precision, and brand standards.

• Served as the sole email marketing expert at Rawle Murdy, designing hundreds of custom emails that increased user engagement and drove measurable client results.

• Collaborated with cross-functional teams using Advantage Solutions and Monday.com to manage workflows, enhance team communication, and streamline task tracking across multiple design projects.

• Provided strategic problem-solving and clear communication throughout the design and production process, earning recognition from clients and team members for reliability and creative excellence.

Graphic and Web Designer
Boardroom Insights Consulting
May 2016 – January 2019

• Designed and developed catalog templates for Nature Box using Adobe InDesign, applying nested styles and advanced layout techniques to ensure consistent formatting and speed up production workflows.

• Coded responsive email templates using HTML and CSS in Dreamweaver, optimizing them for multiple devices and platforms to increase user engagement and conversion rates.

• Created print collateral and resolved prepress production issues, ensuring all print materials were high quality and ready for distribution.

• Developed and animated interactive web banners for a high-end jewelry brand using Photoshop, HTML, CSS, and JavaScript, optimizing visual performance across both desktop and mobile platforms.

Senior Graphic/Web Designer
Madison Brands
Madison, VA 22727
October 2009 – September 2017

• Art directed the rebranding of Problem Solvers, including logo, website, and messaging redesigns, driving a 20%+ increase in organic traffic and online sales.

• Managed Magento-based websites, optimizing UX and layout to drive conversions and support over $338,000 in annual e-commerce revenue, with 81,000+ sessions and an AOV of $225 to $250.

• Designed and coded responsive websites and email templates using Dreamweaver, Photoshop, and HTML/CSS, improving cross-platform compatibility for brands with up to 340,000 sessions/month and $741,000 in e-commerce revenue.

• Created print collateral, product packaging, and digital assets, ensuring brand consistency across platforms for high-traffic sites like HearthSong and Magic Cabin, each receiving 195,270 visits/month.

• Delivered high-quality design solutions for Plow & Hearth, Problem Solvers, VivaTerra, and more, contributing to a more than 20% increase in online sales and aligning design across diverse product lines, including home, garden, and eco-friendly products.

• Worked with brands such as Plow & Hearth, Problem Solvers, HearthSong, Magic Cabin, Wind & Weather, ReUseIt, and  Viva Terra, delivering high-quality design solutions for diverse product lines.

Assistant Brand Manager
The Great Courses
Chantilly, VA 20151
April 2010 – July 2015

• Designed catalog layouts in Adobe InDesign using nested stylesheets for efficient formatting and consistent branding across multi-page layouts for 1,200+ courses and 26,000 lectures, while also creating visually appealing shipping box packaging.

• Skinned wireframes and created UI designs for websites and microsites, aligning with brand guidelines and enhancing user experience for over 1,000,000 monthly visitors.

• Troubleshot design issues, collaborating with teams and vendors to meet prepress standards, improving workflow efficiency by 15%, and reducing errors by 10%.

• Edited images for product packaging in Photoshop, ensuring brand consistency, improving design efficiency by 14%, and boosting consumer engagement by 12%.

• Designed and coded responsive email templates in HTML/CSS, optimizing to drive high engagement and conversion rates in campaigns targeting 500,000+ high-income, educated subscribers.

Email Marketing Specialist
Crutchfield Corporation
Charlottesville, VA 22911
March 2008 – June 2008

• Designed and coded personalized, responsive email marketing templates using HTML, CSS, Photoshop, and Dreamweaver, enhancing usability and engagement across devices.

• Implemented dynamic content and shopping triggers into campaign templates, optimizing targeting and increasing conversions.

• Provided Photoshop design support to maintain creative quality during staffing transitions.

Email campaign recognized by the Retail Email Blog for excellence in design strategy and user relevance.

Graphic Web Designer
Saint Paul’s Baptist Church
Richmond, VA 23227
September 2007 – April 2008

• Designed website layouts and digital graphics to support church outreach and internal communications.

• Managed web content and developed branding materials for multimedia and print using Adobe Creative Suite.

Graphic Designer
Hillmer
Fredericksburg, VA 22401
February 2008 – March 2008

• Designed illustrations and print materials for Department of Defense projects using Adobe InDesign and Illustrator, ensuring compliance with strict visual guidelines.

• Created interactive kiosk designs incorporating UI/UX principles and multimedia to increase audience engagement.

Received AMCP MarCom Gold Award, IABC Silver Inkwell Award, and IAVA W3 Silver Award for design excellence.

Email Designer
Circuit City
Richmond, VA 23230
October 2007 – December 2007

• Developed award-winning email campaigns using Photoshop, HTML, and CSS for responsive cross-platform performance.

• Managed content through CMS and optimized emails for conversions and click-through rates.

• Key contributor to Marketing Sherpa Gold Award-winning opt-in campaign.

Led redesign of the Black Friday campaign, resulting in a 40% increase in holiday sales and a 164% traffic boost.

Graphic Designer
West Cary Group
Richmond, VA 23219
August 2007 – September 2007

• Designed direct mail collateral using Adobe InDesign and Illustrator, preparing all files for high-quality print.

Collaborated with agency teams on illustration, layout, and production planning for multi-touch campaigns.

Web Designer
Autosport
Charlottesville, VA 22901
July 2007

• Designed and coded responsive email templates using HTML and CSS, improving campaign performance across devices.

• Maintained and updated website content and interface, enhancing overall UX design.

• Developed interactive product catalog using Adobe Flash and ActionScript for dynamic online browsing.

Graphic Designer / Graphic Artist
Capital One
Richmond, VA 23238
September 2006 – June 2007

• Designed customer rewards catalogs and direct mail materials, managing layout, production, and delivery timelines.

• Saved $50K on print costs by expediting production ahead of postal rate increases.

• Resolved issues with imagery, logos, and late-stage revisions by coordinating across vendors and internal teams.

Photoshop Expert
The Martin Agency
Richmond, VA 23230
August 2006

• Executed advanced Photoshop color correction and vector masking for Discover Card microsite.

• Ensured brand consistency across all visual and interactive assets.

Collaborated with cross-functional teams to deliver high-quality digital experiences on tight deadlines.

Production Artist: Internet & Retail
Plow & Hearth
Madison, VA 22727
July 2004 – July 2006

• Designed web pages, banner ads, emails, and social graphics using Adobe Creative Suite to enhance e-commerce performance.

• Managed social media branding and content for Facebook, Twitter, and YouTube.

• Produced print catalogs, packaging, and in-store signage using InDesign and Illustrator.

• Art-directed product photography and created custom illustrations for web and print marketing.

Composition Supervisor
Media General: Central VA Weekly Group
Orange, VA 22960
October 2003 – July 2004

• Supervised a team of designers and copywriters to create weekly newspaper ads and graphics.

• Designed high-volume ads under tight deadlines while ensuring print-readiness and brand accuracy.

• Performed pre-press checks and pagination quality control to meet publishing standards.

Sr. Graphic Designer
The Sporting Edge
Kearney, NE 68847
May 2001 – October 2001

• Managed systems administration while designing logos, signage, and print collateral, including a 40-page catalog.

• Created web-ready images and layouts in Photoshop to enhance online presence and brand recognition.

• Developed branding materials and corporate identities using Adobe Illustrator and QuarkXPress.

Graphic Design Intern
Baldwin Filters
Kearney, NE 68847
May 1998 – January 2001

• Designed logos and promotional merchandise using Illustrator.

• Created flyers, billboards, and marketing materials using QuarkXPress.

• Conducted product photography for digital catalog and coded OEM microsite using HTML and Photoshop to improve UX and product visibility.